Case study · Home improvement · Glazing
From traffic promises to measurable enquiries.
A balcony and terrace glazing business needed to understand whether advertising generated real opportunities. Google Ads, focused landing pages, and enquiry tracking created a clearer picture.
B2C leads per month
additional salesperson hired
Reported in the original project summary. Results are specific to this engagement; reporting periods and spend were not specified.
The challenge
The business was considering an offer measured in clicks and impressions. It needed visibility into enquiries, calls, and the commercial value of its advertising.
What changed
We introduced conversion tracking, product-specific Google Ads campaigns, and dedicated landing pages. Campaigns were refined as data accumulated, with phone-call tracking added to improve visibility.
The outcome
The original case study reports approximately 50 B2C leads per month and enough additional demand to support hiring another salesperson. These are enquiry and staffing outcomes, not a claim of guaranteed revenue.
Why the approach matters
A clear service offer and measurable next step are useful foundations for any considered purchase, including choosing an in-home service provider.
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