Case study · Product launch · Landscaping
Explain the value. Then make the next step clear.
A landscaping business needed customers to understand a new product before they would enquire. A two-stage advertising approach connected education with lead generation.
increase in product enquiries
lower cost per lead than the planned target
Reported in the original project summary. Results are specific to this engagement; reporting periods and spend were not specified.
The challenge
The product was unfamiliar to prospective buyers. Existing marketing did not explain its benefits clearly enough to create useful demand.
What changed
We began with video and display creative explaining the product and its use. Dedicated landing pages and retargeting then gave interested prospects a clear route to enquire.
The outcome
The original case study reports a 75% increase in product enquiries and a cost per lead 25% below the client’s planned target. The comparison is with that target, not a previous campaign’s actual cost.
Why the approach matters
Where an offer needs explanation, educational creative and focused landing pages can work together to support a considered buying decision.
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