Case study · Home services · Plumbing & water heating
A focused plan for a more measurable lead pipeline.
A plumbing and water-heating business moved from inconsistent campaigns to a focused advertising plan built around priority services and measurable enquiries.
increase in online leads
new campaigns built
Reported in the original project summary. Results are specific to this engagement; reporting periods and spend were not specified.
The challenge
The business had used advertising on an ad-hoc basis, with inconsistent results and limited visibility into lead costs. It needed a more structured basis for deciding where to invest.
What changed
We prioritized high-value services, built two campaigns, created focused landing pages, and introduced conversion tracking. Initial results informed further campaign improvements.
The outcome
The original case study reports a 110% increase in online leads. Better tracking also gave the business a clearer way to review lead costs and plan future investment.
Why the approach matters
Prioritizing selected services is relevant to firms that want a more deliberate approach to growth instead of promoting every offering equally.
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