Client: Plumbing / Water Heater Installation Company
The Bottom Line
Instead of throwing money at short-term ad campaigns with inconsistent results, I helped a plumbing and water heating installation company develop a long-term, profit-driven digital advertising strategy—focusing on what truly matters: quality leads and measurable growth.
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Situation
This company had no structured digital advertising approach. They hired different marketing agencies on an ad-hoc basis, hoping to generate leads through search ads. However, results varied widely, with most agencies focusing on clicks and “brand awareness” rather than real business outcomes.
With a limited budget and no clear way to measure returns, they were hesitant to invest more into digital ads. They needed a smarter, more strategic approach that would make every dollar count.
Solution
I worked with the client to build a focused, results-driven strategy. Instead of advertising everything they offered, we analyzed which services brought in the most profit and concentrated the budget there. The plan included:
- Prioritizing high-value services instead of spreading efforts too thin.
- Building two new campaigns from scratch, ensuring tracking, targeting, and messaging were aligned.
- Creating optimized landing pages designed to convert.
- Setting up conversion tracking to measure lead quality and cost.
- Analyzing data and making improvements after the initial launch.
Results
With a clear focus and optimized campaigns, the company saw a 110% increase in online leads. More importantly, they could finally track how much each lead cost, the value those leads brought, and how much they could scale in the future. Digital advertising went from an uncertain expense to a reliable, measurable lead generation channel they could confidently invest in.
110%
Increase in online leads
100%
Cost transparency
Long-term
Sustanable digital advertising strategy